mistakenly believing that the ritual was in direct conflict with each category related to "modernity" has for a long period, given the rite as a highly traditional and therefore the opposite and alien to the mental configuration of modern man, in a dichotomous logic that tradition opposed to modernization.
It is not just for the insights of great scholars of human behavior and psyche - Freud and Jung in the head-that you understand how contemporary societies, in fact, have experienced a revitalization of the symbolic and ritual practices caused by the need identity and sense of belonging that its modernization had led: in fact the symbolic and ritual behaviors act on the modern personality, and affect the dynamics of social roles and status. It 'also clear that this function entirely outside of the rite with a strong connotation of its sacred past, to arrive at a function predominantly conservative, which reveals the individual the meaning of social events and provides the group a tool for conservation and maintenance of social identity. Delicate and dangerous instrument if, in addition to the function of maintaining the 'social identity is further manipulated to create stereotypical role models, through which collective identities "ritus-symbols" based mainly on mass consumption, ensure the rapid recognition of membership a social group. The commercial exploitation
and unscrupulous of the rite is, unfortunately, an inexhaustible mine: the modern man, perhaps more than the old one, he invented all the time, driven by a principle very similar to what Levi-Strauss called "substitution principle", how to conduct functional facilitation of social relationships, not just an ingredient of the process is missing, replace it with another similar. The tradition is not as conservative as it is supposed, but has surprisingly resilient margins. The ritualization of everyday life, rules designed to define the individual relationships are the foundation of social and collective, exploits this behavior all the more meaningless rituals their original meanings, the more those same original meanings emerge again, to a lesser degree, namely the primary socializing, giving rise to behavioral rituals, promptly picked up by the capitalist system, which immediately puts them in systems based primarily on consumption needs of individuals to be represented by what is socially "holds" and no more than that "is."
anthropologists, ethnologists, sociologists, psychologists, who understand deeply the basic symbolic devices of social life, can bring to light many hidden dimensions beyond the most, but are carefully analyzed by someone who not only manages to transform the natural tendency to ritual in business opportunity, but also to transform the folk tales in the most innocent of violent ethnic identities of silver.
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